This week (sample data)

Fixture state:Default Weak evidence Empty Loading Error Partial data

Paid visits

by service date

Ad spend

Unknown

Google Ads access pending

Next useful action

Some online bookings arrive without a usable marketing source

Take one booking that carried a reference and one that did not, and compare the path each visitor took: the booking form used, the consent choice and the export file. The difference names the step.

What changed

3 paid visits in the 12 Sept to 9 Oct window, counted by service date.

$245.00 net service revenue after discounts, less any refunds your imports record.

Ad spend is unknown: Google Ads access pending.

1 of 4 online bookings have a resolved marketing source. The rest are unknown source.

Actions

Published by the operator. Up to three a week; fewer when evidence is weak.

Fix tracking

Some online bookings arrive without a usable marketing source

Evidence sufficient

3 of 4 online bookings in this period arrived without a reference that resolved to an ad or a search. Those bookings stay unknown source.

Effort: mediumReview 6 November

Take one booking that carried a reference and one that did not, and compare the path each visitor took: the booking form used, the consent choice and the export file. The difference names the step.Open

Improve a service page

Fix the Balayage page

Evidence sufficient

Balayage is a service you want to grow, and its page has a measured fault: The page has no title tag, the heading reads only "Services", and the booking link points to the home page instead of the booking form.

Effort: smallReview 6 November

Send the draft and the checklist to whoever edits the website.Open

One slot left empty on purpose: the paid-search review needs a connected Google Ads account.

Source faults

Separate from actions; these do not count against the three.

Google AdsSample data only; no Google Ads account is connected through it.

Sales importUp to date; provider data final through 2026-10-14Booking importUp to date; provider data final through 2026-10-14Google AdsSample data only; no Google Ads account is connected through itWebsite reviewUp to date; provider data final through 2026-10-12