Problem
5 of 5 online bookings in this period arrived without a reference that resolved to an ad or a search. Those bookings stay unknown source.
Diagnosis
No online booking in this period carried a reference, so one of four steps is broken and the data does not say which: the site did not capture the visit, consent was not given, the booking form did not pass the reference, or the export left the field out. Sales from those bookings cannot be linked to the marketing that brought them.
Exact proposed change
Ask the booking provider to add a hidden custom field on the booking form and to include it in the export. The site passes the opaque visitor reference into that field. Gate 0 item 3 records whether the provider supports this.
Limitations
Counts cover online bookings only (100% without a resolved source). Phone and walk-in bookings never carry a reference and are not part of this task. Google Ads conversion settings were not checked; there is no Ads connection to read them from.
Guardrails
No customer names, emails or phone numbers go into the reference or the URL. Only an opaque code.
Evidence
- Online booking B-7001 carried reference touch_001.source row: booking:B-7001. Captured 2026-10-14.
- Online booking B-7002 carried no reference.source row: booking:B-7002. Captured 2026-10-14.
- Online booking B-7004 carried no reference.source row: booking:B-7004. Captured 2026-10-14.
- Online booking B-7008 carried no reference.source row: booking:B-7008. Captured 2026-10-14.
- Calculation source_coverage_count v1: 0% (0 of 5)source_coverage_count@v1:2026-09-19:2026-10-16. by booking date. 0 of 5.